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Guzzie, (pronounced “goozy”), is the nickname given to the founder’s daughter by her big brother. Guss, of course, was her imaginary friend. While Guzzie is all grown up now, with two wonderful daughters of her own, the nickname still sticks. And so too does the family’s dedication to creating amazing baby products, as well as their longstanding loyalty to those who have worked with them for decades now. It’s all about family.