Smitten For Babies

Smitten by Roberta has been with us from way back 2013. We love selling her products as it offers simple solutions to the everyday challenges of parenthood. Her kangaroo organisers are present in each of our cars and the "Hey It's Me" milestone cards are great gifts for mom's to be! We invite you to check out her smart parenting products that are very affordable too!

Smitten for babies

Dear parents,

Hi! I am Roberta, a proud mom of a not so little “dinosaur” named Noah and a wife to a “geek” named Dennis. I often find myself play many characters, and so the best word to describe it, is- MOM.

You can already tell that our little family stars interesting characters- it can be crazy but beautiful.

Was in corporate for a couple of years but now a mompreneur, homemaker, an aspiring cook, and a baker.

Like you, I begun a "new journey" when my little one was born.

It gave me a reason and a license to explore and experience things again, to be silly and moreover to be creative.

This is how my brand came to be- fueled by love and my passion to create.

Smitten brings imaginative play to place where we encourage role play and character building. Our "That Hat" items are adorable and don't forget our Dino tails! Every kid wants to be one and you'll be surprised how they can be in character once they have these on!

We also have our staple Kangaroo organizer which is simple, and functional for families who love to travel and make pasyal. Snap, hang and off you go! Making baby essentials accessible.

Our "Hey, it's about Me" milestone cards is something personal and we love that it's something you can write notes on and keep.

With Love,



Check out her products here

Happy shopping!

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